PENGARUH KEAMANAN, KEPERCAYAAN, KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI SHOPEE

This study aims to analyze the effect of security, trustworthiness, and quality of information on product purchase decisions at shopee. The population in this study were students at the University of Muhammadiyah Malang. The sampling method used the Simple Random Sampling method. The data collection technique in this study is a questionnaire technique. The data analysis method used in this research is Factor Analysis and Multiple Linear Analysis. The results of this study indicate that the variables of Security, Trust, Information Quality have a positive and significant effect on Product Purchase Decisions at Shopee