EVALUASI KUALITAS FITUR APLIKASI LINE TODAY rq MENGGUNAKAN METODE WEBQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS

The high demand for online information requires every media company to serve high quality information. This study aims to analyze the level of information service quality in news applications and then provide suggestions to improve service quality. Measurement of application quality is done using Website Quality (WebQual). Importance Performance Analysis (IPA) matrix will be used to determine the attributes and dimensions that need improvement. This study used 120 respondents with 23 attribute questions from 4 different dimensions. The results of the analysis of the quality level of the application features that are carried out indicate that the attributes of the Usability, Information Quality, and Service Interaction dimensions need corrective action. Found 7 attributes that need to be prioritized for improvement