DAMPAK PANDEMI COVID-19 TERHADAP INDUSTRI HOMESTAY (STUDI PADA MASYARAKAT PETANI DAN PETERNAK ALIH PROFESI DI DESA ORO-ORO OMBO)

This study aims to describe and analyze in detail the impact of the COVID-19 pandemic that began to emerge in Indonesia in March 2020. This research was conducted in Oro-oro Ombo Village, Batu City where Oro-oro Ombo Village is a tourist village. which was developed by the Batu City government because Oro-oro Ombo Village has huge tourism potential. The method used to identify in this study is a type of descriptive qualitative research. The research data was obtained by conducting observations, interviews and documentation directly by the researchers to the sources in accordance with the research criteria. The data collection technique used was purposive sampling and analyzed using the James S. Coleman rational choice analysis model. Test the validity of the data used in this study is to use triangulation of sources. The results of this study show that the COVID-19 pandemic in 2020 and until 2021 has not ended yet has had a huge impact on the tourism industry, especially the homestay industry in Oro-oro Ombo Village, where the community has changed professions from farmers and ranchers. become a member of the homestay industry. The impact that appears is considered very large because it is seen from the benchmark in the form of a decrease in the number of tourists visiting Oro-oro Ombo Village by 79,030 people and also a decrease in turnover of up to 80% compared to 2019