PENGELOLAAN MEDIA ONLINE NUSABUDAYA.COM DALAM PERSPEKTIF PIMPINAN REDAKSI

The digital era that is currently developing is an impact of modern globalization. Nusabudaya decided to create an online media portal that specifically discusses Indonesian traditional culture, especially in the western part of East Java (Tulungagung, Trenggalek, and Ponorogo). In making this online media portal, the writer acts as the editor-in-chief as well as a reporter. The total number of works produced by Nusabudaya is 148 works (126 papers, 35 journal secondary data, 7 photo stories, 6 infographics, and 8 videos). Within approximately six months of running the website, it managed to get a total of 914 users with a total page views of 12,812. The author has achieved the target by writing news in a total of 51 works (37 papers, 6 infographics, and 4 video works). The editor in chief has an important role in running an online media portal, making the right decisions will affect the performance and success of the online media portal