PERANAN AUDIT MANAJEMEN UNTUK MENILAI EFEKTIFITAS DAN EFISIENSI FUNGSI PEMASARAN (Studi Kasus Pada CV. Madu Kembang Joyo Sriwijaya)

This research was conducted on the CV. Kembang Joyo Sriwijaya. The purpose of this study was to assess the effectiveness and efficiency of management audits in the marketing function. This type of research data is primary data. That is data from the sales budget and realization in 2019-2020, and data on sales targets and realization in 2019-2020. The analysis technique is a descriptive quantitative approach (case study). The results of this study conclude that the marketing function of CV. Kembang Joyo Sriwijaya has been operating effectively and efficiently, but its activities still have weaknesses, such as, the company does not have an internal auditor, and the company does not regularly rotate and train employees, there are still multiple tasks that occur