PENGARUH DAYA TARIK WISATA TERHADAP NIAT BERKUNJUNG KEMBALI DIMEDIASI KEPUASAN WISATAWAN (Studi pada Wisatawan Air Terjun Tumpak Sewu di Lumajang)

THE INFLUENCE OF TOURIST ATTRACTION ON THE INTENTION TO REVISIT IS MEDIATED BY TOURISTS SATISFACTION (Study on Tumpak Sewu Waterfall Tourists in Lumajang) Afilia Prastiwi., Eko Handayanto,.Ratih Juliati Management Study Program, Faculty of Economics and Business Muhammadiyah University of Malang Jalan Raya Tlogomas No. 246 Malang, East Java Email: afil.prasti@gmail.com ABSTRACT This study aims to examine and analyze the effect of tourist attraction on the intention to revisit, tourist satisfaction on the intention to revisit, as well as tourist satisfaction mediating tourist attraction on the revisit intention the tourist destination Tumpak Sewu Waterfall. The population in this study were all tourists visited the new normal covid-19 pandemic with a total sample of 120 tourists. Characteristics of respondents who traveled for the first time the new normal covid-19 pandemic and 17 years old. The sampling technique used snowball sampling with the research time during April 2021. The data collection technique used an online questionnaire through social media. The analysis tool used Smart PLS 3.0. The results of this study indicate a direct influence that there is a positive and significant effect of tourist attraction on the revisit intention, tourist satisfaction on the revisit intention, and the indirect effect of tourist satisfaction can mediate the effect of tourist attraction on the revisit intention