PENGARUH CITRA MEREK DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN PADA KEDAI AYAM GEPRAK SAMBAL BAWANG TIRTON UTOMO NO 41D MALANG

The purpose of this studi is to know and analize the effect of brand image and sales promotion on consumer buying interest in chicken stalls geprak sambal bawang. The populations in this study is all of prospective buyers of geprak chickens stall and the samples in this studi were as many as 100 respondent and using purposive sampling techniques. This research data collection technique using a Qustionnaire . The data analysis techniques was performed using the path analysis, t-test and ftest. Based on the result of tests and analysis, the writer can concluded that, brand image has a positive and significant effect on buying interests and sales promotions have a positive and significant effect on buying interests