The Effect of Discount and Promotion Price on Loyalty with Satisfaction an Intervening

In our customer loyalty activities is an important thing. Customers with loyalty can reduce efforts from companies in seeking new customers, they give positive feedback to the organization, and thus there isa strong conviction that loyalty has a positive relationship to profitability a company. Thus, how online customer loyalty to online stores can be established by a massive promotion run by developers and a very diverse price in online stores and how satisfaction has a key role in bridging the promotional relationship and the price of customer loyalty. The study was conducted by a survey of which information was collected using kuesione. The sample taken is the nonprobabilitas method of the sampling then the way used is purposive sampling is the determination of a sample with specific considerations. Some studies have found that satisfaction of not being able independently to form customer loyalty is proven by the references that even satisfied customers can switch brands to their own desired effect