PRAKTEK SOCIAL CLIMBER DI INSTAGRAM (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang)

AAyu Primadika Wima Fidha, 201610310311060, 2016, Faculty of Social and Political Sciences, Social Climber Practices on Instagram (Studies in Students of the Faculty of Economics and Business, University of Muhammadiyah Malang), Advisor I Muhammad Hayat, MA, Advisor II Mochamad Aan Sugiharto, M.Sosio This research originated from the rise of the Social Climbing phenomenon among students on Instagram, especially those carried out by students of the Faculty of Economics and Business, University of Muhammadiyah Malang. Using a qualitative approach and phenomenological research types. The technique of determining the subject uses snowball sampling. Research location at FEB University of Muhammadiyah Malang. Researchers use the simulakra theory of Jean Baudrillard. According to Baudrillard, the rapid development of technology affects people's lifestyles. The mass media plays a significant role in the development of the consumption society, because the advertisements displayed by the ideal mass media model make people have their own standards. The results of this study are social climber practices on Instagram, occurs because of the influence of the mass media such as ordinary students who want to imitate their idols as models because they want to get recognition to be like the model they want. Then perform hyperreality on Instagram so that notice people, without realizing it, they don't imitate the model, because they feel that they have become a model and are looking for something to implement that they are a model and do this habit because they can no longer distinguish between the real and the fake reality