A relationship of halal logo and halal awareness among university students towards halal food consumption

This study was conducted to determine a relationship of halal logo and halal awareness among university students towards halal food consumption. This study also aims to find out how well University students in Malaysia understand halal concepts and practices. Therefore, two objectives were identified (i) To examine the relationship between UUM students’ perception on halal logo towards the halal consumption. (ii) To examine the relationship between UUM students’ perception on halal awareness towards the halal consumption. This study uses quantitative methods to analyze and determine a relationship of halal logo and halal awareness among university students towards halal food consumption. Data from the survey were analyzed using the Statistical Package for Social Sciences (SPSS) version 25. The findings from this study will also provide support for future research aimed at explaining the bulk of halal consumption, a topic that still exists in Malaysia