A Literature Review of Contribution of Green Productivity to the Success of Business Performance

Green Productivity (GP) is integrated for enhancing the profitability of the organization by improving productivity and environmental performance for overall socio-economic development. It considered the win-win situation of uplifting the quality of life in the foam of generating profits to the business and considering the less impact to the environment from the business processes which leads to the greener business practices. The objective of this research paper is to review the existing Literature about the practical application of the GP to identify the business areas which are influenced by the GP methodology. This is Qualitative research in nature. Twenty existing research papers from reputed Journals are considered for the study. The contents analysis method is used to analyse the research papers. The analysis results highlighted that GP methodology can be applied to any organization regardless of nature and the size of them and it will generate a significant contribution to the overall profitability of the organization by creating a competitive advantage in the market. GP will contribute to the organizations in two areas 1. Productivity through reducing manufacturing cost, cycle time, risk, and waste as well as increasing competitive advantages through Social productivity, Labour, and Capital productivity of the business. 2. The environment in the foam of reducing waste with many environmental concepts such as 3R, 5R Concepts and releasing less carbon emission to the environment. It is crystal clear that this GP Methodology practice will enhance the development of Socioeconomic and sustainability which uplifts the living standard of all living beings in the natural environment