A Study on the Behaviour of Investors and their Risk-Return Perception with Special Reference to Salem City

This project coins about The Indian investment market. Investment is actually an asset that's created to permit money to grow. The wealth created can be used for a variety of objectives such as situations. Investing would be different things to different people. While investing for a few people mean fixing money to realize a profit, for a few others it also can mean investing time or effort for a few future benefits like investing in one self’s skills or health. Investment helps to channel household savings to the corporate sector, which is utilized to develop the industrial and service sectors and their own use. Today, investors have several options of investment with different peculiarities matching their needs. The funds allocated by the investors to various investment avenues depend largely on the investment objectives perceived by them. Investment examination has become essential for any retail investor. The success of investments is totally dependent on the satisfaction of the investors during the post-investment period and investors’ confidence. The uncertainty of expected return may be a vital part of the investment option. The variations in returns from the expectations of the investors cause risk and therefore the subjective analysis of varied attributes helps for the avoidance of the danger. Theoretically, risk and return go hand in hand, i.e., the upper the danger, the more the return. However, the risk- return knowledge of the investors on different investments might be differing from each other. In this paper, an attempt is made to study the investors’ perception of risk-return of investment and to find the investor's investment pattern