Pengaruh Pemanfaatan Teknologi, Kreativitas, Dan Inovasi Terhadap Kinerja UMKM Himpunan Pengusaha Kecil Dan Mikro Indonesia Di Banjarmasin (Studi Kasus Pada Sektor Kuliner Di Masa COVID-19)

AbstractThe condition of the COVID-19 pandemic not only has an impact on public health but also has an impact on the economic sector. One of the perceived impacts is the decline in sales turnover which has an impact on the performance of the MSME culinary sector business actors who are members of the Indonesian Small and Micro Entrepreneurs Association (HIPMIKINDO) Banjarmasin. The purpose of this study was to determine the effect of Technology Utilization, Creativity of MSMEs, and MSMEs innovation on MSMEs performance during the COVID 19 Pandemic on HIPMIKINDO Banjarmasin MSMEs. This research is a descriptive quantitative study with a population of 30 HIPMIKINDO Banjarmasin MSMEs. The sampling technique used is total sampling so that the samples in this study were 30 MSMEs who were members of HIPMIKINDO Banjarmasin. The data collection method is a questionnaire with 28 items and uses multiple regression as a data analysis technique. The results of the study show that overall the use of technology, creativity, and innovation can improve the performance of MSMEs during the COVID 19 pandemic, but when examined partially, creativity and innovation can improve MSME performance, while the use of technology has no effect on MSME performance. Keywords : MSME Performance, Technology Utilization, Creativity, Innovation