Pengaruh Inovasi Usaha Dan Minat Usaha Terhadap Keberhasilan Usaha (Studi Pada Umkm Food And Baverage Di Kecamatan Tajinan Kabupaten Malang)

Abstract This study aims to determine the relationship between the variables of innovation and business interest on the success of UMKM business. The research location is about in the UMKM of Food and Baverage UMKM, Tajinan District, Malang Regency. This research is a quantitative research. Data collection techniques using a questionnaire. The data analysis technique used in this study is using multiple linear regression analysis. Based on the results of data analysis, the variables of Business Innovation and Business Interest have a simultaneous effect on Business Success in the Food and Baverage business in Tajinan District. Partially, the business innovation variable affects the success of the business that orients the formation of product innovation, service innovation, place innovation, promotional innovation used by UMKM managers/owners. Partially, the business interest variable also affects the success of the business, with the orientation of the formation of a sense of like and interest in the things being studied, the desire to do, greater attention to what is being learned, participation in the things being done by UMKM in Tajinan District, Malang Regency. Keywords: Business Innovation, Business Interest, Business Succes