In light of current social justice dynamics, this article examines marketing strategies employed by the NBA (and associated companies) to sell predominantly Black athletes to a chiefly White audience. Through historical contextualization and critical analysis, the NBA’s development from a non-profitable and scorned circus to a multi-faceted and multi-billion-dollar global attraction is explored. From the earliest league structures until the 1980s, a dichotomy between Black and White players (and the values/stigma they embodied) dominated the sport of Basketball. This however changed with the rise of Michael Jordan to fame. Jordan became the first basketball player who transcended these racial lines in terms of associated values and/or stigm...
This article discusses sports video game story modes in Fight Night Champion (EA Canada, 2011), a bo...
In a postcolonial Global South context, the representation of race seems to persist and is manifeste...
This essay examines how black sportspeople aren’t sheltered from racism, though they are famous and ...
Neuhaus T, Thomas N. Corporate Colonization of Blackness – The Representation of Blackness in the Na...
This article explores the intersection of representation, management, and race in the National Baske...
poster abstractPublic discourse surrounding professional sports like the NBA shapes how society vie...
Race and racial tensions have long been pressing concerns in professional athletics in the United St...
This essay pushes beyond the black-white binary in an effort to expand understandings into the relat...
This essay pushes beyond the black-white binary in an effort to expand understandings into the relat...
Professional athletes are paid for their labor and it is often believed they have a weaker argument ...
The world of professional sports provides a unique environment to examine economic and business issu...
While there is voluminous research on the Black male athlete, the literature does not touch on the n...
The NBA has been one of the more progressive leagues after overcoming a rough start. When the NBA fo...
This paper examines white spectatorship of the black athlete's body through an analysis of NBA baske...
As a global cultural phenomenon, basketball is portrayed as a “black” sport, in spite of its origins...
This article discusses sports video game story modes in Fight Night Champion (EA Canada, 2011), a bo...
In a postcolonial Global South context, the representation of race seems to persist and is manifeste...
This essay examines how black sportspeople aren’t sheltered from racism, though they are famous and ...
Neuhaus T, Thomas N. Corporate Colonization of Blackness – The Representation of Blackness in the Na...
This article explores the intersection of representation, management, and race in the National Baske...
poster abstractPublic discourse surrounding professional sports like the NBA shapes how society vie...
Race and racial tensions have long been pressing concerns in professional athletics in the United St...
This essay pushes beyond the black-white binary in an effort to expand understandings into the relat...
This essay pushes beyond the black-white binary in an effort to expand understandings into the relat...
Professional athletes are paid for their labor and it is often believed they have a weaker argument ...
The world of professional sports provides a unique environment to examine economic and business issu...
While there is voluminous research on the Black male athlete, the literature does not touch on the n...
The NBA has been one of the more progressive leagues after overcoming a rough start. When the NBA fo...
This paper examines white spectatorship of the black athlete's body through an analysis of NBA baske...
As a global cultural phenomenon, basketball is portrayed as a “black” sport, in spite of its origins...
This article discusses sports video game story modes in Fight Night Champion (EA Canada, 2011), a bo...
In a postcolonial Global South context, the representation of race seems to persist and is manifeste...
This essay examines how black sportspeople aren’t sheltered from racism, though they are famous and ...