Role of Diffusion and Socio-cognitive towards Intention to use Health Portal among Health Consumers in Malaysia

The paper aims to examine the critical success factors that influence the attitude of health consumers and their intention to use the national health portal (MyHEALTH Portal). The study was constructed from two behavioral models; Diffusion of Innovation and Theory of Reasoned Action. It utilized an online survey hosted on the official portal website with a convenience sampling technique of 223 respondents. Results showed complexity did not significantly contribute towards attitude, while trialability and relative advantage showed significant contributions. Meanwhile, attitude influenced health consumers' intention to use the portal, while subjective norms indicated otherwise. Keywords: Diffusion; socio-cognitive; health portal, health consumer eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6i17.280