Exploring art as a means for communication and connection: From technology-enhanced art experiences to the Paradox of Sad Art

Art is a powerful form of communication between artists and audiences. In this thesis, I will explore two questions that emerge from the literature on art as a means of communication and connection between artist and audience: 1) how can technology be used to augment the sense of psychological connection between the audience and artist? and 2) why do we like sad art? To answer the first question, Chapters 2 and 3 present experimental data showing that listening to music while wearing haptic devices (versus no haptics) and headphones (versus speakers) increases empathy, parasocial bond, and loyalty towards the artist and also decreases feelings of loneliness in the listener. Results indicate that feelings of social presence mediate the relationship between these immersive technologies and these measures of psychological connection to the artist. To answer the second question, Chapter 4 presents data from five experiments. Studies 1 and 2 show that framing a text as art versus not-art increases liking for the negative emotions expressed in it. Study 3 showed that there was an effect of art/not-art on liking even after controlling for differences in perceived fictionality between art/not-art. Study 4 found that appropriation mediates the effect of art/not-art on liking and, thus, explains liking for sad art. Study 5 controlled for a possible confound in the study design and found that the results replicated. Together, this thesis explores art as a means of communication and connection by providing new insights on the use of technology to enhance connection with artists and by finding empirical evidence to support the philosophical debate on the enjoyment of sad art. These studies shed light on the ways in which art can be used to connect with others and also connect with ourselves and our own emotions.