Twenty-first century digital skills for the creative industries workforce: Perspectives from industry experts

The creative industries workforce requires employees that use ICT applications to solve the knowledge related tasks at work. The aim of this research is twofold: (1) to see if previously cited twenty-first century digital skills are suited to the creative industries workforce and (2) to investigate the extent to which skill development get attention in current organizational practices. In-depth interviews were conducted with a sample of 24 managers and senior executives of creative organizations based in the Netherlands. As a guideline for the interviews, a conceptual twenty-first century digital skills framework was used. This framework presented the following seven core skills supported by the use of ICT: technical, information management, communication, collaboration, creativity, critical thinking, and problem solving. The following five contextual skills that play a role when using ICT were also presented: ethical awareness, cultural awareness, flexibility, self-direction, and lifelong learning. The results support the importance of twenty-first century digital skills, however, there seems to be insufficient attention to the levels of these skills; they play a minor role during the selection and evaluation procedures. Often it is assumed that existing digital skills are sufficient. Managers are encouraged to improve on developing requirements necessary for future employees as well as measurements to ensure current employees skill levels. The developed framework might be used as a management tool for indicating skills that need to be assessed among professionals working in the creative industries