HEALTH TOURISM AND ITS DEVELOPMENT OPPORTUNITIES IN LATVIA

Nowadays health tourism became very popular among the tourists and locals because people started to pay more attention to their health condition and take care more about themselves. This article is about health tourism and its development opportunities in Latvia. The author analyses the health tourism theoretical aspects and classification using scientific articles, literature resources and Internet resources. The author makes the theoretical research about health tourism development and provided services in Latvia and introduces the recommendations and innovative solutions to develop health tourism in Latvia. Research problem: many locals choose to go to health tourism destinations abroad instead of use Latvian health tourism enterprises’ provided services. Novelty of the research: analysis of health tourism provided services in Latvia; accomplished practical research of health tourism and its development opportunities in Latvia; suggestions and recommendations in health tourism development opportunities in Latvia