POTENTIAL OF INTEGRATION OF NATURAL RESOURCES INTO THE MARKET INFLUENCE ZONE

The article examines the problems of integration of natural resources into the zone of market influence. The analysis of researches on these questions is carried out, the problem moments are allocated. An algorithm for integrating natural resources into the market environment has been developed, which provides for the natural resource to go through stages with a change in their positions and the formation of market asset features. Possibilities of incorporation of land resources into the market, the potential of business development, and formation of the market of natural resource assets are investigated. The parameters of capitalization of natural resources and the concentration ratio of financial and economic regulation are calculated. Ways to strengthen the potential for integration of natural resources into the market area of influence have been developed. The study showed that to incorporate a natural resource into the area of market influence, it needs to go through several stages, and each of them is characterized by changes in the properties of resources, their gradual interaction with market participants. Even though there is a rather low level of capitalization of natural resources (in particular for land - 12.0%, water - 10.8%), the coefficient of concentration of activity can identify some regions with good opportunities for incorporation. The regions of Ukraine are grouped by the coefficient of concentration of land use activity and four groups of regions with coefficients are calculated: the highest priority by the activity of regulation, high level of concentration, medium and low