Presentation of female soldiers in the Croatian Radiotelevision Dnevnik

Glavni je istraživački cilj ovog rada utvrditi kako HRT u svojoj središnjoj informativnoj emisiji Dnevniku prikazuje vojnikinje u odnosu prema vojnicima te koje informacije o vojnikinjama šalje u javnost. Postavljeno je sljedeće istraživačko pitanje: Kakav je prikaz vojnikinja u Dnevniku HRT-a? Istraživanje medijskog prikaza vojnikinja provedeno je prema uzorku televizijskih priloga koji su emitirani u Dnevniku HRT-a u razdoblju od 1. siječnja 2016. do 7. studenoga 2018. godine. Korištene istraživačke metode kvantitativna su i kvalitativna analiza sadržaja. Rad je pod pojmom vojnikinje u istraživanju obuhvatio kadetkinje, vojnikinje, mornarice, specijalistice, dočasnice, časnice, kapetanice, generalice, tj. sve žene u vojnoj odori u MORH-u i HV-u.U radu su predočeni rezultati istraživanja medijskog prikaza vojnikinja prema uzorku priloga iz Dnevnika HRT-a.Rad pokazuje kako bi se kroz suradnju HRT-a i MORH-a moglo pridonijeti naporima HV-a te predlaže razmatranje projekta kojem bi bio cilj pozicionirati hrvatske vojnikinje u funkciji osnaživanja identiteta Hrvatske vojske i Hrvatske općenito.The main research goal of this paper was to determine how female soldiers are presented in relation to soldiers by the Croatian Radiotelevision (HRT) in its central news programme Dnevnik (Daily News) and what information about female soldiers is sent to the public. The following research question was asked: What is the presentation of female soldiers in Dnevnik HRT? The research of media presentation of female soldiers was conducted on a sample of television coverages that were broadcast in Dnevnik HRT in the period from 1 January 2016 to 7 November 2018. The research methods used are quantitative and qualitative content analysis. In research, under the term female soldiers the paper included female cadets, female soldiers, seawomen, specialists, non-commissioned officers, officers, captains, generals, that is, all the women wearing a uniform in the Ministry of Defence of the Republic of Croatia (Croatian MoD) and the Croatian Armed Forces (CAF).In the paper, the results of research on media presentation of female soldiers on a sample of television coverages from Dnevnik HRT are represented.The paper shows how the cooperation between the HRT and the Croatian MoD could contribute to the efforts of the CAF, and suggests considering a project aiming at the positioning and branding of Croatian female soldiers in the function of strengthening the identity of the Croatian Armed Forces and Croatia in general