Purpose – The aim of this research is to develop a sustainable model for local hospitality businesses in Chiang Mai to mitigate risk during the Covid 19 crisis and become resilient when the situation improves. This research study seeks to explore whether local hospitality businesses in Chiang Mai are taking a sustainable or survival approach in response to the pandemic situation that is occurring worldwide. Design – This is a mixed methods research guided by three research questions to support the aim of the study. Methodology – Five hotels in the province Chiang Mai were selected for the survey and the results were subjected to data triangulation to obtain ideas for a sustainable model. The 400 questionnaires were distributed to 85...
The hotel industry is one of the important economic sectors as a driver of national economic growth ...
This study aims to determine the plans and strategies adopted by the hotel industry during the COVID...
The effects of COVID-19 on tourism are irreversible, with potential reductions in income, job losses...
Purpose – The aim of this research is to develop a sustainable model for local hospitality business...
Covid-19 had a devastating effect and hugely impacted the entire global economy, particularly in the...
The study aims to understand how three stars and four stars hotels in Myanmar survive during COVID-1...
The COVID-19 pandemic has recently led to a global alarm due to its fatal nature from the spread of ...
Crisis management is a necessary factor in successful digital tactics. In the crisis period, the hos...
The purpose of this study is to employ the existing theory on crisis management and corporate brandi...
Tourism and hospitality industry contributes a high amount in global economy, due to the covid 19 th...
This study aims to formulate effective and sustainable strategies to manage post COVID-19 crisis in ...
2020 is kind of an alarming year for all countries because of the emergence of an outbreak called th...
The presence of COVID-19 has created a significant negative impact on tourism businesses around the ...
Purpose: This research aims to determine the impacts of the Covid-19 outbreak on the hotel industry ...
Purpose: This research is conducted with the aim of examining the management strategy of a hotel in ...
The hotel industry is one of the important economic sectors as a driver of national economic growth ...
This study aims to determine the plans and strategies adopted by the hotel industry during the COVID...
The effects of COVID-19 on tourism are irreversible, with potential reductions in income, job losses...
Purpose – The aim of this research is to develop a sustainable model for local hospitality business...
Covid-19 had a devastating effect and hugely impacted the entire global economy, particularly in the...
The study aims to understand how three stars and four stars hotels in Myanmar survive during COVID-1...
The COVID-19 pandemic has recently led to a global alarm due to its fatal nature from the spread of ...
Crisis management is a necessary factor in successful digital tactics. In the crisis period, the hos...
The purpose of this study is to employ the existing theory on crisis management and corporate brandi...
Tourism and hospitality industry contributes a high amount in global economy, due to the covid 19 th...
This study aims to formulate effective and sustainable strategies to manage post COVID-19 crisis in ...
2020 is kind of an alarming year for all countries because of the emergence of an outbreak called th...
The presence of COVID-19 has created a significant negative impact on tourism businesses around the ...
Purpose: This research aims to determine the impacts of the Covid-19 outbreak on the hotel industry ...
Purpose: This research is conducted with the aim of examining the management strategy of a hotel in ...
The hotel industry is one of the important economic sectors as a driver of national economic growth ...
This study aims to determine the plans and strategies adopted by the hotel industry during the COVID...
The effects of COVID-19 on tourism are irreversible, with potential reductions in income, job losses...