TINDAK TUTUR PERSUASIF BERBAHASA BUGIS PADA POSTER COVID-19 DI KABUPATEN MAROS

Irwani. 2021. Tindak Tutur Persuasif Berbahasa Bugis Pada Poster COVID-19 Di Kabupaten Maros. Dibimbing oleh (Gusnawaty, dan Firman Saleh).Penelitian ini bertujuan mendeskripsikan bentuk-bentuk tindak tutur serta strategi tindak tutur persuasif yang digunakan dalam poster COVID-19 berbahasa Bugis di Kabupaten Maros. Teknik pengumpulan data dilakukan dengan cara teknik observasi dan dokumentasi. Analisis data dalam penelitian ini dilakukan dengan menggunakan teknik deskriptif kualitatif yang mendeskripsikan dan menginterpretasi data berdasarkan teori pragmatik.Hasil penelitian ini menunjukan bahwa bentuk tindak tutur persuasif dalam poster COVID-19 meliputi 3 kategori yakni, pertama tindak tutur persuasif direktif, yang terdiri atas tindak tutur persuasif direktif menyuruh, tindak tutur persuasif direktif melarang, tindak tutur persuasif direktif mengajak, dan tindak tutur persuasif direktif menanyakan. Kedua, tindak tutur persuasif kategori asertif yang terdiri atas tindak tutur persuasif asertif menyatakan, dan tindak tutur persuasif asertif mengumumkan. Ketiga, tindak tutur persuasif kategori ekspresif salam. Selanjutnya, strategi persuasif dalam poster COVID-19 berbahasa Bugis terdiri atas 2 kategori yakni, tindak tutur langsung dan tndak tutur tidak langsung. Disimpulkan bahwa bentuk tindak tutur dalam poster COVID-19 berbahasa Bugis lebih banyak menggunakan tindak tutur direktif yang mendorong mitra tutur untuk melakukan sesuatu dan dalam mempersuasi khalayak strategi persuasif yang paling banyak digunakan adalah tindak tutur langsung.Kata kunci: tindak tutur, strategi persuasif, poster COVID-19, bahasa Bugis.?ABSTRACTIrwani. 2021. Acts of Persuasive Speech in Bugis Language on COVID-19 Posters in Maros Regency. Supervised by (Gusnawaty, and Firman Saleh). This study aims to describe the forms of speech acts and persuasive speech act strategies used in the Bugis-language COVID-19 poster in Maros Regency. Data collection techniques were carried out by means of observation and documentation techniques. Data analysis in this study was carried out using qualitative descriptive techniques that describe and interpret data based on pragmatic theory.The results of this study indicate that the forms of persuasive speech acts in the COVID-19 poster include 3 categories, namely, first directive persuasive speech acts, which consist of directive persuasive speech acts ordering, prohibiting directive persuasive speech acts, inviting directive persuasive speech acts, and persuasive speech acts. directive ask. Second, the persuasive speech act in the assertive category consists of the assertive persuasive speech act stating, and the assertive persuasive speech act announcing. Third, persuasive speech acts in the expressive category of greetings. Furthermore, the persuasive strategy in the Bugis-language COVID-19 poster consists of 2 categories, namely, direct speech acts and indirect speech acts. It is concluded that the form of speech acts in the Bugis language COVID-19 poster uses more directive speech acts that encourage the speech partner to do something and in persuading the audience the most widely used persuasive strategy is direct speech acts. Keywords: speech act, persuasive strategy, COVID-19 poster, Bugis language.xii, 63 hlm., 29 cm