Simulation-based Evaluation of Tactical Supply Chain Design Scenarios for New Product Introduction

Based on a case study from the Fast Moving Consumer Goods (FMCG) industry, the paper analyzes and illustrates the simulation-based evaluation of tactical supply chain design (TSCD) scenarios for new product introduction (NPI). The task of TSCD for NPI is to establish product-specific supply chains that cost-efficiently ensure on time and in full availability of new high quality products over the whole product life cycles (PLC). The problem complexity is driven by cross-regional network aspects and inter-disciplinary factors as well as by dynamics and uncertainty in short PLCs. Keywords: Fast Moving Consumer Goods, New Product Introduction, Tactical Supply Chain Desig