How are Buying Intentions in a Marketplace Formed? An acceptance of New Technology in Young People

This research discusses the existing marketplaces in Indonesia. The purpose of this research is to determine the effects of Social Influence on Behavioral Intention and Perceived Usefulness on Attitude in a marketplace. This study is quantitative research with a causal design, with 304 respondents from Surabaya. There are 9 variables in this study, namely Perceived Use-fulness (PU), Perceived Enjoyment (PE), Perceived ease of use (PEOU), Trust in the m-vendor (TR), Social influences (SI), Satisfaction (SAT), Usage behavior (USE), Behavioral intention (BI), and Attitude (ATT). The results show that Social Influence has a positive ef-fect on Behavioral Intention, while Perceived usefulness is not proven to affect Attitude. Keywords: social influence, behavioral intention, perceived usefulness, attitude