Heuristics Behavior of Stock Investors on the Indonesian Stock Exchange During the Covid-19 Pandemic

The Covid-19 pandemic has caused funds invested primarily for investments in risky assets, like stock instruments traded on the capital market, to become more fluctuating. Behavioral finance has an essential role in finance, namely understanding human behavior, including investor be-havior. This study aims to analyze the heuristic behavior of investors in deciding stock invest-ments in the Indonesia Stock Exchange during the Covid-19 pandemic. The methodology used was factor analysis to explain the heuristic behavior considered by individual investors in mak-ing investment decisions by conducting literature studies, surveys, distributing questionnaires to investors, analyzing and discussing research results. The study results show two factors of heu-ristic behavior that individual investors should consider in making investment decisions: experi-ence and learning orientation factors