If the equilibrium price is equal to the lowest willingness to pay of consumers with zero search costs, it accumulates under price dispersion the willingness to sell of consumers with positive search costs. The satisficing searcher buys at a low price, which unintentionally equalizes marginal costs of his search with its marginal benefit and maximizes his consumption-leisure utility with regard to the equilibrium price. Labor and search costs are unit elastic with respect to the quantity demanded. Suboptimal choices reproduce initial corner solutions; satisficing purchases become optimal; consumers either buy optimally or quit the market. The producer’s knowledge is limited by the quantity demanded, but he meets the consumer with a price, ...