The Role of Disruptive Technologies of the Fourth Industrial Revolution on Competitive Advantage

As a transforming manufacturing arena, Industry 4.0 blends innovative technologies with digital surprises. In connecting to the paradigm of Industry 4.0, in current years, organizations intend to achieve competitive advantage in their business activities. Moreover, organizations face challenges to meet ever-changing customer demands and maintain sustainable practices in the production system. Therefore, organizations intend to implement Industry 4.0 to construct an innovative and sustainable business atmosphere. In link to the model of Industry 4.0, the government of Malaysia is taking different initiatives to adopt the latest technologies in the industrial sector. Additionally, Malaysia has acknowledged the importance of future manufacturing systems to provide competitiveness and sustainability. Yet, it lacks an understanding of how organizations execute the disruptive technology of Industry 4.0, and the impact of the technology on the manufacturing chain is uncertain. In the background of Malaysian industries, the study highlights the effect of these smart technologies on the competitive advantage that can help to broaden the concept of the paradigm. This study will employ a cross-sectional survey of Malaysian SMEs and set a target to collect samples using simple random sampling from the different states of Malaysia. The study also planned to use a questionnaire-based survey, and for data analysis, Structural Equation Modeling (SEM) will be used