IMPACT OF SOCIAL NETWORKING SITES AMONG POSTGRADUATE STUDENTS’ OF MANIPUR UNIVERSITY: A STUDY

Abstract This paper investigates the impact of using Social Networking Sites among Postgraduate students of Manipur University. It aims to reveal the average amount of time spent on social media, the frequency with which it is used, the most commonly used SNS, and the social networking site\u27s overall positive and negative influence. A quantitative survey was conducted using a structured close-ended question distributed randomly among the Post Graduate students of Manipur University. The data collected are processed with MS-Excel and analyzed and interpreted using SPSS. The findings show that SNS is widely used among students, and most students (98%) use SNS. The majority of the student used it every day and spent about 4 hrs a day on average. The student thinks SNS plays an essential role today and is a vital tool for education. The student uses SNS mainly for online learning, communicate with my classmates on course topics and assignment matters with my classmates, Reading News, watching movies, Connecting, and interacting with classmates. The majority of the student understudy also think SNS doesn’t affect their academic performance, and lack of sleep and staying late at night are the most concern areas. Finding also revealed that students show little concern about unwanted attention from Strangers in SNS, Internet Addiction, Lack of privacy, Data security, E-crime, e.g., identity theft, theft of valuable data, Cyber-bullying. Research limitations/implications – This study was conducted in a single academic institution; therefore, findings may not be applicable and reasonable to be generalized to all educational institutions. Originality/value – The study is original as the data was collected directly from the Post-graduate Students of Manipur University