INFORMATION NEEDS AND SEEKING BEHAVIOUR OF AGRICULTURAL COMMUNITY OF ATTABIRA AREA OF BARGARH DISTRICT, ODISHA: A SURVEY

The study on the information-seeking behavior of the agricultural community was undertaken in the attabira area of bargarh district of Odisha with objectives to study the different areas in which they require information frequently and determine the sources through which they rely on. It was found that most of the people are dependent upon agriculture in the attabira area. They started working at the age of 18. Most of the farmers (85.6%) of farmers opted for pooja seeds for cultivation. The study shows 7.36% of the respondents are facing difficulties in irrigation facilities. About 78.9% of the people are talking about MSP (Minimum support price). About 7.3% of farmers gathered information from social media, TV, Call centers, etc. It is observed that the highest numbers of people are talking from a nationalized bank. The farmers were getting information from various sources like TV media, print media, etc. The library plays a crucial role in the dissemination of knowledge. The farmer knowledge center was established where they could get their query solved. The knowledge centers need to provide the right information at the right time in a personal way. The result reveals that a large number of people of the attabira district are influenced by socio-economic variables