Add to ORKGConsumer reviews on platforms like Amazon are summarized into star ratings, used to weight search results, and consulted by consumers to guide purchase decisions. They are emblematic of the interactive digital environment that has purportedly transferred power from marketers to ‘regular people,’ and yet they represent the infiltration of promotional concerns into online information, as has occurred in search and social media content. Consumers’ ratings and reviews do promotional work for brands—not just for products but the platforms that host reviews—that money can’t always buy. Gains in power by consumers are quickly met with new strategies of control by companies who depend on reviews for reputational capital. Focusing on ecomm...
Opining consumers have helped spawn a whole new interactive medium in the e-commerce world, where sh...
The growth of e-commerce has led to an increase in consumers’ reliance on online word-of-mouth such ...
With the growth of e-commerce, online consumer reviews have increasingly become important sources of...
Consumer reviews on platforms like Amazon are summarized into star ratings, used to weight search r...
With prevalence of online shopping, consumer reliance on consumer generated reviews increased tremen...
Title from PDF of title page (University of Missouri--Columbia, viewed on August 23, 2012).The entir...
This paper is included in the First Monday Special Issue: Commercial Applications of the Internet, p...
Reviews play a crucial role in a product's visibility and eventually customers' buying decisions on ...
In recent years, large-scale consumer networks on the Internet have provided a new communication cha...
Online product review networks play an important role in Internet commerce by transmitting informati...
This paper theoretically analyzes fake reviews on a platform market using models where a seller crea...
Fake reviews play a key role in business communication as the growth in review websites in recent ye...
In this thesis, I address a growing trend in how consumers obtain information prior to making their ...
[[abstract]]With the Internet’s rapid development, consumers can readily access product information ...
In this paper, we study the online consumer review generation process by analyzing 37.12 million onl...
Opining consumers have helped spawn a whole new interactive medium in the e-commerce world, where sh...
The growth of e-commerce has led to an increase in consumers’ reliance on online word-of-mouth such ...
With the growth of e-commerce, online consumer reviews have increasingly become important sources of...
Consumer reviews on platforms like Amazon are summarized into star ratings, used to weight search r...
With prevalence of online shopping, consumer reliance on consumer generated reviews increased tremen...
Title from PDF of title page (University of Missouri--Columbia, viewed on August 23, 2012).The entir...
This paper is included in the First Monday Special Issue: Commercial Applications of the Internet, p...
Reviews play a crucial role in a product's visibility and eventually customers' buying decisions on ...
In recent years, large-scale consumer networks on the Internet have provided a new communication cha...
Online product review networks play an important role in Internet commerce by transmitting informati...
This paper theoretically analyzes fake reviews on a platform market using models where a seller crea...
Fake reviews play a key role in business communication as the growth in review websites in recent ye...
In this thesis, I address a growing trend in how consumers obtain information prior to making their ...
[[abstract]]With the Internet’s rapid development, consumers can readily access product information ...
In this paper, we study the online consumer review generation process by analyzing 37.12 million onl...
Opining consumers have helped spawn a whole new interactive medium in the e-commerce world, where sh...
The growth of e-commerce has led to an increase in consumers’ reliance on online word-of-mouth such ...
With the growth of e-commerce, online consumer reviews have increasingly become important sources of...