Visitors’ Sentiments Predicting Purchase Intention and Sustainable Consumption of Green Hotels

The increasing positive sentiments towards the green hotel is not getting converted to green hotel selection, which is resulting in attitude-behavior gaps. So, the researchers are constantly looking for ways to influence visitors to adopt green hotels. In this case, this study takes a noble path to analyze whether sentiments of visitors towards green hotels can be associated with intention to select the green hotel and use green hotels. The study conducts a quantitative study of 211 hotel visitors through MTurk to find answers. The finding shows that the visitors have slightly above average positive sentiments towards green hotels. And the sentiments of visitors towards green hotels predicts, selection intention of green hotels and use of green hotels, in fact, latter better. Also, when it is related to green hotels, visitors mostly converse about price/budges, sustainability, and facilities/convenience. Both the practical and theoretical implications of the study have been provided