A Cross-Cultural Comparison of Perceptions of COVID-19 related Travel Risks, Government Response to the Pandemic, and Intentions to Travel to the United States

The COVID-19 pandemic has led to seismic shifts in global travel demand. The pandemic response of the United States (U.S.) government has been panned as lacking cohesion and effectiveness at mitigating the spread of the virus. This response has likely led to a change in perceptions about travel to the U.S. that could persist into the future. In this study, we surveyed more than 1,600 potential travelers distributed evenly across the top five major inbound travel markets to the U.S. (Canada, China, Japan, Mexico, and the United Kingdom) about their perceptions of the COVID-19 pandemic, their perceptions of the U.S. Government response to the pandemic, and how that government response influenced their intentions to travel to the United States. ANOVA revealed significant differences between countries across all study variables. We discuss these differences in the context of Hofstede’s (2011) continuum of individualism vs collectivism in national cultures