Developing and Testing School Student Educational Tourism Experience Scale

Educational tourism is considered an emerging segment in the tourism industry. Past studies on educational tourism have focused on five aspects, including conceptualizing educational tourism, educational tourism market, the impacts of educational tourism, the factors influencing educational tourism, and the function of educational tourism. However, there is a lack of research on measuring educational tourist experience, and the previous studies tend to concern the overall or adult educational tourism market and lack school student segment. Since tourist experience significantly impacts tourism satisfaction, word-of-mouth, and loyalty intentions, and the total number of school students is a vast potential market for developing educational tourism, this study aims to develop a school student educational tourism experience scale using mixed methods method including personal interviews and survey research. It expects that the destination managers can utilize the resultant scale to obtain critical information for service delivery