Add to ORKGWhile adding to the academic knowledge about product placement, this exploratory research comforts the advertisers in their communication choice for the technique. It focuses on the efficiency as a result of a relationship between a spectator and a movie (before, during and after viewing the movie). Choosing a DVD movie because of the movie director improves the number of brand placement recalled as well as liking the kind of the movie. Such an improvement also occurs when the viewer appreciates the movie. Unfortunately, speaking with someone else while watching the movie does not decrease the number of brand placement recalle
Product placement in films has become a largely used marketing tool in the entertainment industry. T...
Product placement is a form of marketing promotion which is attracting increasing attention from pra...
Background: Advertising channels in today's marketplace are becoming more limited with the developme...
While adding to the academic knowledge about product placement, this exploratory research comforts t...
While adding to the academic knowledge about product placement, this exploratory research comforts t...
Several studies have shown the potential of product placement use. Since traditional media have beco...
Product placement in movies seems to develop at the same pace than media fragmentation expands. Many...
The article will first describe product placement in movies as one of the outcomes of the increasin...
This research incorporates into a single model characteristics of product placements in films and ch...
Product placement is a promotional tool within the discipline of marketing whereby branded items fea...
The weariness of audience in watching commercial during their favorite TV shows at home is one of th...
The popularity of product placement as a viable alternative to traditional commercials has been incr...
Product placements are gaining more importance in corporate marketing communication budgets and mark...
With evolving methods of audience attraction, promotion in movies has had an history of advancement ...
Product placement is now a US$7.76 billion industry, flourishing as advertisers attempt to combat au...
Product placement in films has become a largely used marketing tool in the entertainment industry. T...
Product placement is a form of marketing promotion which is attracting increasing attention from pra...
Background: Advertising channels in today's marketplace are becoming more limited with the developme...
While adding to the academic knowledge about product placement, this exploratory research comforts t...
While adding to the academic knowledge about product placement, this exploratory research comforts t...
Several studies have shown the potential of product placement use. Since traditional media have beco...
Product placement in movies seems to develop at the same pace than media fragmentation expands. Many...
The article will first describe product placement in movies as one of the outcomes of the increasin...
This research incorporates into a single model characteristics of product placements in films and ch...
Product placement is a promotional tool within the discipline of marketing whereby branded items fea...
The weariness of audience in watching commercial during their favorite TV shows at home is one of th...
The popularity of product placement as a viable alternative to traditional commercials has been incr...
Product placements are gaining more importance in corporate marketing communication budgets and mark...
With evolving methods of audience attraction, promotion in movies has had an history of advancement ...
Product placement is now a US$7.76 billion industry, flourishing as advertisers attempt to combat au...
Product placement in films has become a largely used marketing tool in the entertainment industry. T...
Product placement is a form of marketing promotion which is attracting increasing attention from pra...
Background: Advertising channels in today's marketplace are becoming more limited with the developme...