Selling Milk ... Ideas For Cooperative Managements

Excerpts from the report: The purpose of this report is to provide managements of milk marketing cooperatives with information that can help them sell more milk. Achieving this objective will benefit the public generally as well as dairy farmers since milk is an essential food. A recounting of the experiences, practices, and ideas of some cooperatives and other organizations should be helpful to similar associations. A few ideas presented here have been seldom if ever adopted by cooperatives. Most problems in selling confront not only cooperatives but other organizations as well. Much of this report can be of value to all milk distributing organizations