Market Potentials for Frozen Dough

Excerpts from the report: The first known commercial production of frozen dough was in 1945. In 1965 there were 29 firms producing frozen dough in 40 plants throughout the United States. In addition to these firms, a number of grocery chains were producing frozen dough for baking in their own bakeries. The major objectives of the study reported here was to analyze factors that may affect the market potential for frozen unbaked dough by studying trends in production, costs of production and distribution, and acceptance by supermarket managers and consumers