How Color of Red Delicious Apples Affects Their Sales

Excerpt from the report Preface: This report describes customer response, in terms of actual purchase volume, to Red Delicious apples segregated and displayed in retail food stores on the basis of varying degrees of good red color. It is intended as a source of information for use by producers in decision making regarding sorting, grading, and selling, and by marketing agents in purchasing and merchandising apples. The study is a part of the program of marketing research conducted by the Economic Research Service to evaluate and improve merchandising practices for farm product