Homemakers' Opinions About and Preferences for Broiler-Fryers and Turkeys

Excerpt from the report: This study was designed to provide an up-to-date evaluation of the household market for poultry and was, in part, a replication of work conducted by the U.S. Department of Agriculture in 1956. The overall objective was to obtain current information from homemakers on some of the factors influencing the demand for poultry and to provide insights into the measures that might be taken to market poultry more effectively. The current findings are based upon personal interviews with 2,663 homemakers. These homemakers represented a cross-section of private households in both rural and urban areas throughout the United States, excluding Alaska and Hawaii, and were selected from households in which meals were served. Respondents were selected entirely by area probability sampling procedures