Pemasaran Perumahan Menggunakan Teknologi Virtual Reality Modelling Language (VRML) (Studi Kasus PT Graha Pradipta)

Competition in the property business has intensified as the economy grows. Property entrepreneurs compete for the attention of potential customers by making use of advertising media. Promotional activities by using digital interactive media provide several advantages such as no more brochures or printed ads. Prospective customers only need to access information using their computers, saving costs, as well as cut the time in marketing. VRML can be used in the fields of architecture, namely in terms of visualizing the house that promoted. The purpose of this study is to create a residential house marketing system using the web-based Virtual Reality Modelling Language (VRML). Methods of data collection is done by using interview, literature and documentation methods. The method used is the Waterfall development, starting from analysis, design, followed by coding the house types from 3DS MAX file, then converted to VRML format (.wrl). Conversion results are then broken down to produce VRML files with sizes smaller than the original file, in order to speed up the loading process on the website. System testing was conducted by the Alpha and Beta test. The research has produced a Web3D site that is able to complement house marketing activities in the form of visualization of 3D models. Based on the testing that has been done, the conclusion obtained from the research was that the generated Web3D site can help PT SETIA GRAHA PRADIPTA in their attempt to market the house, and also can assist visitors to view the house visualization in the form of 3D object