5G Is Out There: How to Ride the Market Storm and Thrive, Journal of Telecommunications and Information Technology, 2021, nr 2

We examine the changes in the commercial model adopted by the mobile ICT industry, due to the advent of 5G technology. This includes consideration of the challenges involved in rolling out a new infrastructure, which new markets this is likely to open up and how this affects partnering decisions. We show that as technology horizons expand, their degree of overlap increases and previously complimentary technologies may compete with each other, impacting the size of the addressable market. It is expected that 5G, whilst supporting its existing markets, will offer additional machine to machine, low latency and highly reliable services. We consider the synergies and the drivers for adoption for the wider 5G propositions and consider the impetus for more bandwidth and services and how the new technology impacts selling approaches. We identify the risks and uncertainties for the network providers and the likely requirements for a sustainable 5G business model and will describe our view of the steps necessary for a 5G successful outcom