AI in media & technology sector: opportunities, risks, requirements and recommendations

As AI systems increasingly pervade modern society and lead to manifold and diverse consequences, the development of internationally recognized and industry-specific frameworks focusing on legal and ethical principles is crucial. This report aims at (a) understanding how the 7 Key Requirements for Trustworthy AI impact the Media and Technology sector (MTS) and at (b) putting forward guidelines to ensure compliance with the 7 Key Requirements. The report identifies four application areas of AI MTS, i.e. automating data capture and processing, automating content generation, automating content mediation and automating communication. Subsequently, the 7 Key Requirements are discussed within each of the four identified themes. Ultimately, recommendations are made to ensure that AI development and adoption in Media and Technology sector is compliant with the 7 Key Requirements. Three clusters of recommendations are proposed: (1) addressing data power and positive obligations, (2) empowerment by design and risk assessments and (3) cooperative responsibility and stakeholder engagements