PERSPECTIVE AND PROBLEMS OF CYCLING TOURISM IN NORTH CROATIA

Cycling tourism is world mega trend for the past 20 years and is estimated that It will be for the next 10 years at least in one way or another. It is only second in total revenue behind nautical tourism on European level. Countries and regions on the Balkans have recognized this perspective. Northern Croatian area had developed an exemplary approach to the matter. The paper summarizes the problems which arose in the process of development, problems the region is still facing, and the possible future quality improvement based on the evolving European standards. The methods used for the paper are mostly analytical quantitative and qualitative data, as well as gathered experiences of people involved in development through interviews and experiences of the author. The obtained and presented results prove the statement of cycling tourism as a mega trend with, still a huge perspective for growth.Key Words: Cycling tourism, North Croatian tourism, Exemplary approach, Growing trends in tourism, Active tourism, Continental tourism.Jel Classification: Z3