DIGITAL MARKETING AND ITS IMPORTANCE DURING THE PANDEMIC

Marketing plays enormous role in every competitive business, every day of its operation. Theeconomic crisis and world pandemic situation we are facing nowadays have strengthened itsimpact on companies, customers and sales. Furthermore, it became a desperate need forsurvival for the businesses, no matter how big or small. This paper outlines the importance ofdigital marketing and the effect on audience, presence, sale, growth, and employment. It givesan in depth understanding of how with the use of digital marketing tactics, the businesses cansustain and grow their customer relationship, earn loyalty, and create sustainable image.Taking all these steps towards success, at the same time benefiting from low cost and time wisestrategies, businesses are learning, implementing and using each possible aspect of digitalmarketing in order to succeed during the difficult situation they are facing today