Electronic Word of Mouth as Business Anticipation During the Pandemic Covid-19

This study discusses one of the culinary business, especially beverages that are popular is Thai Tea. Competition in type of beverage business is very tight plus a brand that comes up because of the opportunity that exist. This study aims to determine the implication of e-WoM that occurs in social media Instagram on the formation for positive image of Thai Tea. The research method used is qualitative through data collection techniques such as in-depth interviews and observation, using Interactive Model. The results showed that communication activities electronic word of mouth through social media is very strong by using the features provided by Instagram and the buyer's experience is satisfactory, especially in covid-19 pandemic era