Add to ORKGAbstract—The presence of the internet that result to new media such as social media provides a new trend in conveying corporate’s messages to the audience. This new trend has brought a transformation in the context of corporate communication to create a new strategy by making bloggers as media partners for endorsement. Engagement with bloggers is part of the corporate's media relations strategy which currently becomes more increasingly complex due to the emergence of diverse and real time media platform choices. In fostering relations with the media, corporates must have a strategy in choosing the right channel. Data collection was conducted through interviews with selected informants with the criteria: Blogger, Blogger Communit...
Conventional ‘normative’ theories of public relations have often centred on relationship building, d...
The 21st century has brought about a new era in the communication industry--the personalization of m...
This article reports on a three-year-long international survey of public relations practitioners ex...
Technological advances such as the printing press, telephone, radio, television, facsimile machine a...
Public relations has been defined as a powerful tool in building relationships with the target audie...
Purpose – Social media has transformed conventional marketing methods. This medium offers a un...
Major increase in spread of the internet across the world attracts more and more companies to use it...
textWith the continual expansion of social media, organization-public relationships (OPR) have becom...
[[abstract]]The development and advancement of internet technology altered the methods of daily comm...
The fervor with which internet has been adopted for communication has certainly surprised proponents...
Background. The changes in the process of communication that have been observed in recent years have...
Die vorliegende Arbeit beschäftigt sich mit den Potenzialen und Grenzen von Blogger Relations in der...
Despite the fact that most companies have embraced social media as part of the marketing mix, there ...
The blogosphere recently experiences an increasing attention by PR practice which engages in blogger...
Summary: The development of digital language has caused a profound transformation of human society. ...
Conventional ‘normative’ theories of public relations have often centred on relationship building, d...
The 21st century has brought about a new era in the communication industry--the personalization of m...
This article reports on a three-year-long international survey of public relations practitioners ex...
Technological advances such as the printing press, telephone, radio, television, facsimile machine a...
Public relations has been defined as a powerful tool in building relationships with the target audie...
Purpose – Social media has transformed conventional marketing methods. This medium offers a un...
Major increase in spread of the internet across the world attracts more and more companies to use it...
textWith the continual expansion of social media, organization-public relationships (OPR) have becom...
[[abstract]]The development and advancement of internet technology altered the methods of daily comm...
The fervor with which internet has been adopted for communication has certainly surprised proponents...
Background. The changes in the process of communication that have been observed in recent years have...
Die vorliegende Arbeit beschäftigt sich mit den Potenzialen und Grenzen von Blogger Relations in der...
Despite the fact that most companies have embraced social media as part of the marketing mix, there ...
The blogosphere recently experiences an increasing attention by PR practice which engages in blogger...
Summary: The development of digital language has caused a profound transformation of human society. ...
Conventional ‘normative’ theories of public relations have often centred on relationship building, d...
The 21st century has brought about a new era in the communication industry--the personalization of m...
This article reports on a three-year-long international survey of public relations practitioners ex...