This study assesses how the neuropeptide oxytocin (OT) is distributed in a Norwegian sample and its relationship with adult romantic attachment orientations. Previous research on associations between OT and adult romantic attachment have been equivocal and theoretical models appear openly conflicting. By combining prior empirical research and a novel hypothesis (Identify and Invest), it’s attempted to reconcile diverging data and models to gain a more complete understanding of the oxytocinergic system. OT secretion is here suggested to vary in response to romantic attachment orientations and allocate psychological resources, such as attention, reward sensitivity, or interpretation of cues in the romantic relationship. A sample of 148 romant...