Add to ORKGThis study aims to examine how social network marketing creates an impact on customer repurchase intention towards online shopping for clothing and what are the main driving forces of that social network marketing that impact the repurchase intention. To investigate the impact, the study chooses four independent variables: entertainment, usefulness, informativeness, and interactivity, which are the forces of social network marketing that affect the customer repurchase intention, which in this case is the dependent variable. To implement the study, a survey of 158 respondents in the Norwegian population that belong to the age group of 20 to 35, were carried out. The data collection procedure was conducted by using a questionnaire and the ana...
Purpose: People enjoy digital shopping because it allows them to make purchasing decisions anytime a...
Social media become the primary marketing to enhance repurchase intention in e-commerce. However, no...
Social media is getting more and more important for both customers and companies as the use of socia...
This study aims to examine how social network marketing creates an impact on customer repurchase int...
This study aims to examine how social network marketing creates an impact on customer repurchase int...
This study aims to examine how social network marketing creates an impact on customer repurchase int...
The impacts of social media marketing on consumer behavior was studied. Five objectives were targete...
This research investigates the way consumer repurchase intention in social commerce is shaped by ele...
This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase inte...
This research investigates the way consumer repurchase intention in social commerce is shaped by ele...
This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase inte...
This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase inte...
This exploratory study has undertaken an investigation into the effects that social media marketing ...
Social media is getting more and more important for both customers and companies as the use of socia...
This exploratory study has undertaken an investigation into the effects that social media marketing ...
Purpose: People enjoy digital shopping because it allows them to make purchasing decisions anytime a...
Social media become the primary marketing to enhance repurchase intention in e-commerce. However, no...
Social media is getting more and more important for both customers and companies as the use of socia...
This study aims to examine how social network marketing creates an impact on customer repurchase int...
This study aims to examine how social network marketing creates an impact on customer repurchase int...
This study aims to examine how social network marketing creates an impact on customer repurchase int...
The impacts of social media marketing on consumer behavior was studied. Five objectives were targete...
This research investigates the way consumer repurchase intention in social commerce is shaped by ele...
This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase inte...
This research investigates the way consumer repurchase intention in social commerce is shaped by ele...
This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase inte...
This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase inte...
This exploratory study has undertaken an investigation into the effects that social media marketing ...
Social media is getting more and more important for both customers and companies as the use of socia...
This exploratory study has undertaken an investigation into the effects that social media marketing ...
Purpose: People enjoy digital shopping because it allows them to make purchasing decisions anytime a...
Social media become the primary marketing to enhance repurchase intention in e-commerce. However, no...
Social media is getting more and more important for both customers and companies as the use of socia...