Strategi meningkatkan investor saham syariah di Kalimantan Tengah

Terdapat catatan buram tentang literasi pasar modal. Industri keuangan ini berada paling rendah dibawah lembaga keuangan lain seperti Perbankan, Dana Pensiun, Lembaga Pembiayaan, dan Pergadaian. Hal tersebut juga yang dirasakan pasar modal syariah. Padahal pasar modal syariah memiliki instrumen investasi menarik, salah satunya saham syariah. Ditengah rendahnya literasi tentang pasar modal terdapat catatan menarik tentang pertumbuhan investor saham syariah di Kalimantan Tengah. Dari hal tersebut penting diketahui strategi-strategi yang dilakukan para pelaku pasar modal di Kalimantan Tengah dalam konteks meningkatkan jumlah investor saham syariah. Penelitian ini termasuk kedalam penelitian lapangan dengan metode kualitatif, dan pendekatan yang digunakan ialah pendekatan konseptual, dalam pengumpulan data penelitian menggunakan teknik observasi, wawancara dan dokumentasi. Sedangkan yang menjadi subjek penelitian yakni Bursa Efek Indonesia Kantor Perwakilan Kalimantan Tengah, Phintraco Sekuritas, Galeri Investasi Syariah IAIN Palangka Raya dan Universitas Muhammadiyah Palangka Raya. Hasil penelitian ini menunjukan bahwasannya, perkembangan pasar modal di Kalimantan Tengah terbilang masih baru dimulai pada tahun 2016 dengan dibukanya BEI Kpw Kalimantan Tengah dan Phintraco Sekuritas. Karena barunya tersebut menurut para praktisi pasar modal Kalimantan Tengah membuat pemahaman pasar modal syariah di Kalimantan Tengah masih rendah. Meski terbilang baru namun pertumbuhan investornya telah mencapai enam kali lipat dari sebelumnya dari yang semula 1000 pada tahun 2016 hingga per juni 2020 telah mencapai 7241 SID. Sedangkan Investor Saham Syariah melalui catatan Galeri Investasi Syariah mencapai 601SID. Beberapa langkah strategis yang dilakukan pertama, strategi konsentrasi,yakni dengan melakukan sosialisasi dan edukasi sekolah pasar modal (bagi calon investor saham syariah) hingga kelas investor saham (kelas lanjutan bagi investor saham). Kedua, strategi perluasan pasar, agar penyebaran pasar modal dan pertumbuhan investor terbatas pada Kota Palangka Raya, . Kemudian melakukan digital class, strategi sosialisasi dan edukasi ini dilakukan dalam rangka perluasan dan percepatan penyebaran informasi ditengah luasnya Kalimantan Tengah. Ketiga, strategi pengembangan produk, langkah teranyar yang dilakukan pembukaan rekening saham secara online, dengan tujuan efisiensi dan kemudahan. Pengembangan lain dari Phintraco Sekuritas dengan memfasilitasi para investor saham syariah melalui fasilitas SOTS (sharia online trading system) sebuah sistem transaksi jual-beli saham syariah, yang dalam praktiknya hanya saham-saham syariah yang bisa ditransaksikan juga operasioal transaksi yang di bolehkan oleh DSN-MUI ABSTRACT There are vague records of capital market literacy. This finance industry is at the bottom of other financial institutions such as banks, retiring funds, financing institutions, and mortgages. This also happens to Islamic capital market. Besides, Islamic capital market has interesting investment instrument, one of them is sharia compliant stock. Furthermore, there is an attractive record about sharia compliant stock investors in Kalimantan Tengah among the low of capital market literacy. According to that point, it is very important to find out the strategies of increasing sharia compliant stock investors applied by the capital market executant in Kalimantan Tengah. This research is a qualitative research which includes in field research within conceptual approach. In collecting the data, this research used some techniques such as observation, interview, and documentation. The subjects of this research were the representative office of Indonesia Stock Exchange in Kalimantan Tengah, Phintraco Sekuritas, and Islamic Investment Gallery of IAIN Palangka Raya and Muhammadiyah Palangka Raya University. This research revealed that the growth of the capital market in Kalimantan Tengah is still relatively new. It was started in 2016 when the representative office of Indonesia Stock Exchange in Kalimantan Tengah and Phintraco Sekuritas had been officially opened. According to the practitioners of the capital market in Kalimantan Tengah, the understanding of sharia compliant stock is still low because of this matter. Even though it is relatively new, the growth of its investors had reached six times higher than before. It can be seen that the stock investor was only 1000 SID in 2016, and then it had reached 7241 SID since June 2020. According to Islamic Investment Gallery, the stock investor was 601 SID. There were some strategic moves that had been conducted. First, it was a concentration strategy, by carrying out socialization and education about the capital market for sharia compliant stock investor candidates. Second, it was market expansion. So that the capital market deployment and investor growth is limited to the city of Palangka Raya. Then, having the digital class in order to succeed the expansion and accelerate the information through socialization and education strategy. Third, it was a product development strategy. This is the newest step in opening a stock account through online, efficiency and simply for the consideration. Another development from Phintraco Sekuritas was supporting the sharia compliant investors by facilitating them through SOTS (sharia online trading system) whose facility as a sharia compliant stock trade system, which is only the sharia compliant stocks can be deal with it and DSN-MUI transactional allowed