peer reviewedThe paper aims to produce the first-ever approach of the Goethean Morphology (GM) that reads it as the forerunner of contemporary techniques of pattern recognition, generation and exploration via natural computing and computer graphics, based on the analysis of the specific visualization techniques that ground Goethe’s morphological method. I propose to read GM as an original practice of reduction, departing from the phenomenological realm to intuit nature’s self-generating processes. In this context, the main remit of reduction is not to simplify complexity, as is usually the case in modern natural sciences, but rather to let visually emerge the autonomous processes that superintend the generation of complexity itself. ...